Is there a "backfire effect"?
I saw the answer hinted at in a paper released mid last-year (covered on WNYC), but Daniel Engber has now put together a more persuasive case:
Ten years ago last fall, Washington Post science writer Shankar Vedantam published an alarming scoop: The truth was useless.
His story started with a flyer issued by the Centers for Disease Control and Prevention to counter lies about the flu vaccine. The flyer listed half a dozen statements labeled either “true” or “false”—“Not everyone can take flu vaccine,” for example, or “The side effects are worse than the flu” —along with a paragraph of facts corresponding to each one.