Replicating scarcity
In Scarcity: Why having too little means so much, Sendhil Mullainathan and Eldar Shafir tell the following (now famous) story:
To see the effect of scarcity on fluid intelligence, we ran some studies with our graduate student, Jiaying Zhao, in which we gave people in a New Jersey mall the Raven’s Progressive Matrices test. First, half the subjects were presented with simple hypothetical scenarios, such as this one:
Imagine that your car has some trouble, which requires a $300 service.