The limits of behavioural science: coronavirus edition
Most articles on how behavioural science (or “behavioural economics”) can explain “X” are rubbish. “How behavioural economics explains Donald Trump’s election” or the equivalent would have been “How behavioural economics doomed Donald Trump” if he had failed to be elected. It’s after-the-fact storytelling of no scientific substance.
Through the last six weeks I have been collecting examples in the media of behavioural science applied to the coronavirus pandemic. There’s plenty of the usual junk.