Sexual selection and inequality
From Matt Ridley in the Wall Street Journal:
Back in the hunter-gatherer Paleolithic, inequality had reproductive consequences. The successful hunter, providing valuable protein for females, got a lot more mating opportunities than the unsuccessful. So it's possible that men still walk around with a relatively simple equation in their brains, namely that relative success at obtaining assets results in more sexual adventures and more grandchildren.
If so, this might explain why it is relative, rather than absolute, inequality that matters so much to people today.